Taking the steps to outline a nonprofit marketing plan is critical if you want to set your organization up for success, serve your audience’s needs, and drive meaningful conversions. While your nonprofit and mission are extremely important, you won’t be able to make meaningful change and connect with supporters without a strategic marketing plan. However, all this work is less effective without a strategic plan to market it. You plan exciting fundraising events and months-long campaigns to engage your donors and inspire support to your cause. You’ve worked hard to build an organization that makes a difference for your mission and the community you serve.
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